Privacy Policy

Effective Date: November 9, 2025 (Last Updated: November 9, 2025; Previous Version: May 26, 2025)

At Gold Standard Lawn Care and Landscape, LLC ("we," "us," or "our"), we are committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (goldstandardlawnandlandscape.com), contact us, submit inquiries, or use our services in Bossier City, Haughton, and surrounding areas in Louisiana. By using our site or services, you consent to the practices described here.

We may update this Policy from time to time to reflect changes in our practices or legal requirements. If we make material changes, we'll notify you by posting the updated Policy on our site with a revised "Effective Date" and, where feasible, by email or prominent notice. Your continued use after such changes constitutes acceptance.

What Information We Collect

We collect information to provide and improve our lawn care, landscaping, and related services (e.g., mowing, leaf maintenance, winter services, FrostWatch plant protection). Types of information include:

  • Personal Information: Name, email address, phone number, mailing address, and payment details (e.g., credit card info via secure third-party processors) when you request a quote, schedule services, or sign up for newsletters.
  • Contact and Service Data: Details about your property (e.g., yard size, service preferences), communication history, and feedback.
  • Usage Data: Automatically collected info like IP address, browser type, device info, pages visited, and time stamps via cookies, analytics tools (e.g., Google Analytics), and server logs.
  • Email Submissions: When you submit your email (e.g., via quote forms or newsletter sign-ups), we collect it explicitly for service fulfillment and our own marketing purposes, such as sending promotional offers, service updates, or seasonal tips related to lawn care and landscaping.

We do not collect sensitive information (e.g., health data) unless voluntarily provided in service contexts (e.g., plant allergies for custom designs).

How We Use Your Information

We use your information for legitimate business purposes, including:

  • Providing and managing services (e.g., scheduling visits, sending quotes).
  • Communicating with you (e.g., confirmations, reminders, customer support).
  • Marketing: With your email submission, we may use it for our own marketing efforts, including emails about promotions, new services (like Leaf Maintenance or Winter Services), or local events. You can opt out anytime (see "Your Rights and Choices" below).
  • Improving our site and services (e.g., analyzing usage trends).
  • Billing and payments.
  • Legal compliance (e.g., tax records, dispute resolution).

We retain information only as long as needed for these purposes or legal requirements (e.g., 7 years for financial records).

How We Share Your Information

We do not sell your personal information. We may share it with:

  • Legal Requirements: If required by law, subpoena, or to protect our rights/safety.
  • Business Transfers: In a merger, sale, or asset transfer, with notice where possible.

For international users, data stays in the U.S.; we comply with applicable cross-border laws.

Cookies and Tracking

Squarespace, our website host, uses cookies for basic functionality, such as maintaining your session when you navigate our site. We may also use optional cookies for analytics (e.g., Google Analytics) to improve user experience. You can manage cookies via browser settings or our site's notice banner. We do not use third-party advertising cookies.

Data Security

We use reasonable administrative, technical, and physical safeguards (e.g., encryption, access controls, firewalls) to protect your information. However, no system is 100% secure—transmissions over the internet carry risks. Report suspected breaches to us promptly.

Your Rights and Choices

You have control over your information:

  • Access/Update/Delete: Request access, corrections, or deletion via operations@goldstandardlawnandlandscape.com (we respond within 30 days).
  • Opt-Out of Marketing: Unsubscribe from emails via the link in messages or our request. Note: Transactional emails (e.g., quotes) may continue.
  • Cookies: Manage via browser settings; our site uses essential cookies for functionality and optional ones for analytics (disable via notice banner).
  • Do Not Track: We honor browser signals but don't alter practices based on them.

Under laws like CCPA (if applicable in Louisiana or for CA residents), you may have additional rights (e.g., opt-out of "sales," though we don't sell data). Contact us to exercise.

Children's Privacy

Our services are not for children under 18. We do not knowingly collect their data. If we learn of such, we'll delete it.

Third-Party Links

Our site may link to external sites (e.g., reviews on Google). We are not responsible for their privacy practices—review theirs.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Effective Date."

Contact Us

If you have questions about this Privacy Policy, please reach out via our contact form or email us at operations@goldstandardlawnandlandscape.com.