Privacy Policy

At Gold Standard Lawn & Landscape (Gold Standard Lawn Care and Landscape, LLC) ("we," "us," or "our"), we are committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website (goldstandardlawnandlandscape.com), contact us, submit inquiries, or use our services in Bossier City, Haughton, and surrounding areas in Louisiana. By using our site or services, you consent to the practices described here.

We may update this Policy from time to time to reflect changes in our practices or legal requirements. If we make material changes, we'll notify you by posting the updated Policy on our site with a revised "Effective Date" and, where feasible, by prominent notice. Your continued use after such changes constitutes acceptance.

What Information We Collect

We collect information to provide and improve our residential lawn care and landscaping services. Types of information include:

• Personal Information: Name, email address, phone number, and service address when you request a quote, schedule services, or contact us.
• Contact and Service Data: Details about your property (e.g., yard size, service preferences), communication history, and feedback.
• Usage Data: Automatically collected information like IP address, browser type, device information, pages visited, and timestamps via cookies, analytics tools (e.g., Google Analytics), and server logs.
• Payment Processing (Stripe): Payments are processed through Stripe. We do not intentionally collect or store full credit card numbers on our website. Stripe may collect and process payment information in accordance with its own policies.
• Email Submissions: When you submit your email, we collect it to respond to your request and communicate about estimates, invoices, scheduling, and service updates. We may also send occasional marketing emails. You can opt out anytime (see "Your Rights and Choices" below).

We do not collect sensitive information (e.g., health data) unless voluntarily provided in service contexts.

How We Use Your Information

We use your information for legitimate business purposes, including:

• Providing and managing services (e.g., scheduling visits, sending estimates and invoices).
• Communicating with you (e.g., confirmations, reminders, customer support).
• Marketing: We may send occasional emails about promotions, seasonal services, or service updates. You can opt out anytime (see "Your Rights and Choices" below).
• Improving our site and services (e.g., analyzing usage trends).
• Billing and payments (including processing through Stripe).
• Legal compliance (e.g., tax records, dispute resolution).

We retain information only as long as needed for these purposes or legal requirements.

How We Share Your Information

We do not sell your personal information. We may share it with:

• Service Providers: Vendors that help us operate our business (e.g., website hosting, analytics, CRM tools, and payment processors such as Stripe) as necessary to provide their services.
• Legal Requirements: If required by law, subpoena, or to protect our rights or safety.
• Business Transfers: In a merger, sale, or asset transfer, with notice where feasible.

Cookies and Tracking

Squarespace, our website host, uses cookies for basic functionality, such as maintaining your session when you navigate our site. We may also use optional cookies for analytics (e.g., Google Analytics) to improve user experience. You can manage cookies via browser settings. We do not use third-party advertising cookies.

We also use the Meta Pixel (Facebook Pixel) on our website. This tool, provided by Meta Platforms, Inc., may collect information about your visits to our site and actions you take, which may be used to measure the effectiveness of our advertising and to show relevant ads on Facebook and Instagram. Meta may use this data in accordance with its own Data Policy. You can opt out of Meta's use of this data by visiting Facebook Ad Settings or through the Digital Advertising Alliance at optout.aboutads.info.

SMS and Text Message Communications

When you submit your phone number through our quote or contact form, you consent to receive text messages (SMS) from Gold Standard Lawn Care and Landscape, LLC regarding your service request, quote details, scheduling confirmations, and related service updates.

• Message frequency: Varies based on your service activity and requests.
• Message and data rates may apply depending on your carrier and plan.
• Opt-out: Reply STOP to any text message to unsubscribe at any time. You may continue to receive transactional messages related to active services.
• Help: Reply HELP for assistance or contact us at operations@goldstandardlawnandlandscape.com.
• We do not sell or share your phone number with third parties for their marketing purposes.

Data Security

We use reasonable administrative, technical, and physical safeguards (e.g., encryption, access controls, firewalls) to protect your information. However, no system is 100% secure — transmissions over the internet carry risks. Report suspected breaches to us promptly.

Your Rights and Choices

You have control over your information:

• Access / Update / Delete: Request access, corrections, or deletion via operations@goldstandardlawnandlandscape.com (we respond within a reasonable timeframe).
• Opt-Out of Marketing: Unsubscribe using the link in any marketing email, or email us to request removal. Transactional emails (estimates, invoices, scheduling, service updates) may continue.
• Cookies: Manage via browser settings.
• Do Not Track: Some browsers offer "Do Not Track" signals. We do not currently alter our practices in response to these signals.

Children's Privacy

Our services are not directed to children under 18. We do not knowingly collect their data. If we learn we have collected such information, we will delete it.

Third-Party Links

Our site may link to external sites (e.g., reviews on Google). We are not responsible for their privacy practices — please review their policies directly.

Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated "Effective Date."

Contact Us

If you have questions about this Privacy Policy, please reach out via our contact form or email us at operations@goldstandardlawnandlandscape.com.